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Is video now main form of education communication?

Kaltura's latest 'Video in Education' survey reveals 75% of higher education students now use video in assignments

Posted by Hannah Oakman | July 15, 2016 | Technology

Kaltura, a video technology provider, has published its third annual State of Video in Education report, an international study into the evolving use of video in education.

A total of 1,500 respondents undertook the online survey in April, which revealed video reached a tipping point during the 2015/16 academic year.

More than half (52%) of higher education (HE) respondents stated their institution now used a video solution integrated into the Virtual Learning Environment; up 6% from last year.

It’s imperative to teach how to write for the screen in the 21st century. Video is already the primary form of communication

The results reveal positive momentum since the last survey, in the use of video in HE across a number of areas. For example, three quarters of students in higher education now use video in their assignments.

Flipped classrooms are rapidly becoming the norm, with 58% of higher education respondents stating that their institutions use this approach. Using video to provide feedback on assignments is also growing in popularity, up from 26% in 2015 to 32% today. Lecture capture is also gaining traction, up 5% to 77% in 2016.

Webcasting is another growth area, supported by technologies like Kaltura Webcasting. This year, 74% of all respondents state that their institutions use webcasting for at least one purpose, up from 70% in 2015. Webcasts to boost teaching and learning are up 4% to 51%, while broadcasts of live events are up 5% to 47% compared to last year.

When asked about other video-related trends, the greatest interest is in Open Educational Resources, with 46% of all respondents saying these will have the greatest potential impact on educational outcomes.

The expected impact of several emerging video technologies on the classroom was also surveyed. Graded quizzes inside videos, such as Kaltura’s Interactive Video Quizzes, are predicted by 41% of all respondents to have the greatest impact on the classroom of tomorrow, with video broadcasts from mobile phones for students (36%) and videos that branch to other videos based on in-video actions (35%) also scoring highly.

Commenting on the study, Kaltura Chairman and CEO, Ron Yekutiel (below) said: “Our third study on video in education indicates that video in the classroom passed an important milestone during the 2015/16 academic year. If proof were needed that video is now mainstream in education, then this is it. Those institutions that do not yet have a comprehensive video strategy in place for the new academic year risk being left behind.”

Other findings include: 

  • 93% of respondents believe that video has a positive impact on student satisfaction and 88% agree that it boosts student achievement levels.
  • 86% think that video helps with professional development and collaboration between educators.
  • 85% believe that the use of video as part of their resources toolkit increases teacher satisfaction.
  • 76% feel video increases student retention rates.

Respondents included educators, instructional designers, IT professionals, digital media professionals, senior administrators and students from around the globe. Around 75% were drawn from higher education and 20% from K-12 (primary/secondary) institutions. The rest came from education technology organisations, educational non-profits, and other education-related institutions.

The survey also revealed some interesting snapshots from respondents on what educational video will look like in ten years’ time including:

“Video will offload material so that face-to-face can be really meaningful.”

“It’s imperative to teach how to write for the screen in the 21st century. Video is already the primary form of communication.”

“Video will be integrated into every area of education. Mobile devices will be the overwhelming driving point.”

To download a copy of the report, click here.

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