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Carl Ward, CEO of the City Learning Trust

Businesses help City Learning Trust with story competition

A competition for schools in Stoke-on-Trent has been established to encourage young people to enjoy reading and writing

Posted by Lucinda Reid | September 24, 2017 | Events

Autonet Insurance Group is supporting the Stoke Reads campaign with a competition for schools in Stoke-on-Trent, in partnership with the City Learning Trust.

To celebrate Stoke-on-Trent’s City of Culture 2021 bid, pupils aged 5 to 13 are challenged to write a short story set in the Potteries. There are two age categories:

•   Age 5 to 9: up to 500 words

•   Age 10 to 13: up to 1,000 words

Exciting prizes are up for grabs, including £25 worth of book tokens for the winning pupil in each age category, and £100 worth of book tokens for their schools.

CEO of Autonet Insurance, Ian Donaldson commented, “Getting involved with local schools and colleges is something we have always been passionate about at Autonet. As cliché as it sounds, the pupils of today are our employees of tomorrow; and we want to do everything we can to support them.”

“When we were approached by the Stoke Reads campaign to see how we could support them with encouraging youngsters to read, running this competition seemed like the perfect fit for all; especially as we wanted a way to show our support for Stoke-on-Trent’s City of Culture bid for 2021. We feel that this is a fantastic opportunity for pupils to reignite a passion for reading,” added Ian.

Schools are encouraged to register with Autonet to take part – teachers will then receive everything they need to enter their pupils’ stories, including a poster with details of the competition, resources and frequently asked questions. The competition closes on Friday 20 October 2017.

Carl Ward, CEO of the City Learning Trust, said: “This campaign is an excellent opportunity to encourage young people to enjoy reading and writing. Literacy skills are essential and the Stoke Reads initiative is a fantastic way to help pupils build on them whilst also enjoying learning.”

The Stoke Reads campaign from the National Literacy Trust and Stoke-on-Trent City Council promotes reading across the city and aims to boost literacy levels. Autonet has pledged to support the campaign and is also encouraging employees to donate books for pupils.

To get involved in the competition, teachers should email: 

To find out more about Stoke Reads visit:    

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