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Flying the flag for Fairtrade

Blackpool school children attend a special conference designed to raise awareness of Fairtrade

Posted by Stephanie Broad | July 02, 2015 | Sustainability

The Blackpool Schools Fairtrade Conference aims to inspire young people to support the resort’s bid to become a Fairtrade town.

It is hoped this, in turn, will encourage Blackpool parents and the businesses they use to join the scheme and make the resort a Fairtrade town.

Cllr Martin Mitchell, Blackpool Council’s Fairtrade champion, explained: “We are in the midst of trying to make Blackpool a Fairtrade town.

“It’s vital to raise awareness amongst the next generation. 

“We hope this event will encourage more businesses to join the campaign.”

Two school children from Ghana appeared via video link at the conference.

Esther and Samuel, both 14, are from Cocoa growing families and their parents are members of Kuapa Kokoo, the Fairtrade cocoa co-operative that co-owns Divine Chocolate.

It is hoped that their story will encourage young people to use ‘pester power’ to encourage their mums and dads to support Fairtrade products.

Efforts to secure Fairtrade status for Blackpool began in February 2014, when Blackpool Council passed a resolution stating that it was committed to supporting and promoting the use of Fairtrade products throughout the town.

Since then, a local campaign has been taking place to encourage local businesses to take part.

Many catering outlets have signed up to Fairtrade Blackpool, however more retailers are needed for full Fairtrade staus to be achieved.

Businesses, schools and local community groups are being urged to join Blackpool Council in using Fairtrade tea and coffee products.

For more information on Fairtrade or to sign up your business, email    

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