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Principals by CH&CO starts school year strongly

New partnerships in the portfolio have a combined turnover of £7.5m for the duration of the contracts

Posted by Julian Owen | October 30, 2018 | Catering & hospitality

Principals by CH&CO has had a strong start to the new school year with more than 16 new schools opening this term adding to the current established portfolio. 

The new partnerships have a total value in turnover of £7.5m for the duration of the contracts and will see the specialist school caterer strengthen its foothold in its homestay of Kent and break into London and Surrey. This success has been built on the team securing both individual schools and small clusters through recommendations and network. 

According to client feedback, Principals by CH&CO was successful because of its reputation for developing unique solutions for each school, for growing uptake and for generating interest in food in the classroom, dining hall and home. 

Initiatives that have captured imaginations and enhanced food experiences include street-food pop-ups to introduce new flavours and an interactive ‘family service’ concept that empowers children to serve themselves at the table, assisted by an adult, helping them build social skills and confidence.

Through food, Principals by CH&CO also supports school life throughout the year. From school gardens that inspire children as they follow the life of food from seed to the kitchen and plate, to sports, school events and special calendar occasions, food has an important role to play and is linked with the curriculum wherever possible. 

Peter McKenna, Sales Director for Principals by CH&CO, said: “It’s been an incredible start to the new school year and we’re thrilled to be extending our reach into London and Surrey. Principals by CH&CO is in a strong position and this is down to our innovative, creative approach that enables us to build genuine partnerships with the schools we work with and be a positive part of a school community. I’ve been into the kitchens of our new schools and the atmosphere is brilliant.”

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