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Sustainability initiative is just the TICCIT

Organised by the packaging industry, 'Trees into Cartons, Cartons into Trees' offers school children hands-on teaching about renewable resources

Posted by Julian Owen | June 10, 2019 | Sustainability

More than 100,000 children have now taken part in the Trees Into Cartons, Cartons Into Trees (TICCIT) initiative, launched in late 2018 to help educate future generations about sustainability and renewability. TICCIT’s chief focus is on the “credentials of paperboard packaging”, with the initiative the result of a partnership between Pro Carton, the European Association for Carton and Cartonboard Manufacturers, and its UK equivalent, BPIF Cartons. 

Originating in the United States, followed by trials in the UK and the Netherlands, the environmental impact programme is now rolling out across Europe. It looks to highlight information about packaging materials, including the sustainably managed forests growing the wood fibres used in their manufacture. These European forests, say the carton makers, are increasing in size by the equivalent of more than 45,000 tennis courts every day. 

One of the first schools to take part in the UK was Bristol’s Christ Church Primary, where pupils potted 71 tree saplings in biodegradable cartons before planting them at home. 

“The children really loved having the chance to learn all about trees and how they grow and develop,” said a teacher at the school, Amelia Gould. “They enjoyed learning all about how paper comes from trees and were amazed at how trees can produce cardboard boxes. 

“They were so proud of their trees and it was lovely to see them all so excited about showing their trees to their families. I have never seen them so engaged in something! A great learning experience for all involved.” 

Pro Carton general manager, Tony Hitchin, is calling for more schools to get involved with the initiative. 

“We launched TICCIT in Europe because we know that there is a hunger for sustainability and understanding it better," he said.

"We know that children don’t have the same preconceived judgements about what can and can’t be achieved with sustainability, and we are giving them the means to change the status quo.” 

To find out more about TICCIT go to

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